Levis has launched a waterless denim line and G-Star partnered up with MADE-BY to implement sustainable manufacturing, but the one brand we cannot stop talking about are Nudie Jeans.
Not only did this Swedish based company create jeans that make your glutes look like you spent the last week in the gym, but their global aware efforts easily make them one of the coolest denim brands on the market (and in our closet).
Nudie Jeans are members of the Textile Exchange. Some of you may know them as the Organic Exchange, a non-profit that supports the growing and trade of organic cotton.
Of course, denim wouldn't be possible without the help from some talented farmers. By using fairtrade, Nudie is able to ensure they are being compensated a fair price that will help the growth of their community.
Watch the short movie below to see how Nudie recycles their denim that has been loved to death!
(Photos: Nudie Jeans and Google Images)